The right way to do Keyword Research
Keywords research is the most important part of the entire SEO.
To succeed in SEO field, we must choose the right keywords.
The keyword research foundation is that of Search Engine Optimization.
All the SEO techniques that we discuss are applied only after keyword research.
But is this Keyword Research?
Keyword research is a process in which we
First of all, try to know that which is the words, statements or phrases related to our business, service or product,
People who enter and search on search engines (eg Google, Yahoo etc.).
After that we choose the right keywords for ourselves based on volume and competition.
It sounds very easy.
But there are many steps in it, which we have to follow.
Also, different tools have to be used.
Improving start!
There are four steps of Keyword research -
Generating keywords ideas for your website.
How often is this word search done? Search volume detection
How competitive is this keyword - (competitiveness of a keyword)
Selecting the right keyword.
And in this article we will cover step 1.
How to find
Before generating keyword ideas, understand that
Your keywords idea depends on your niche and your goals that you want to achieve.
Niche has to take care while generating keyword ideas -
Niche in English means relating to products, services, or interests that appeal to a small, specialized section of the population.
Niche means?
The topics related to our business, service or product in which your targeted customer is interested.
Every website or blog has to identify its niche (related words from the website).
Like my website is the niche Technology of TechWorld
Now you have to do a little brainstorming to get keywords for your website.
Later we will also take help of online available tools.
First of all, people search on search engines to get answers to what.
Like if I deal in shoes
So my head keyword is SHOES.
Could be niche for me (ie body keywords) -
men shoes,
kid shoes,
ladies footwears etc. or
sports shoes,
partywear shoes,
casual shoes etc.
I will generate ideas by making them bases.
I can generate many tAIL keywords from each body keyword -
men shoes
men shoes online
men shoes sale
men shoes size chart
shoes for men casual
shoes for men formal etc.
Here we have noticed that we talked about three types of keywords -
Head keywords -
Which are single words. Like - shoes or book etc.
Some of the characteristics of these head keywords are -
Their search volume is very high.
>>> If you are thinking to target them, then wait !!!!!!!!
Competition on them is also very high and they do not convert well either.
This means if the domain authority of your website is not very high like- amazon, facebook etc., then do not select these keywords.
Considering waste your time and energy on these head keywords till your website is not strong enough to beat the big websites on the web.
2 .Body Keywords -
These keywords are usually made up of two words such as - sports shoes or school books.
These body keywords also have some characteristics -
There is decent search volume on body keywords.
Competition also occurs at the medium level.
There are more chances of head keywords being converted comparatively.
3 .Tail keywords (or Long Tail keywords) -
These keywords use 2 + words (more than two words), such as - men shoe sale or buy old school books.
The characteristics of Long tail keywords are very interesting -
Their search volume is very low l like - less then 1000 searches.
Most people search in the form of tail keywords only.
These are best-converting keywords.
On selecting these keywords and doing SEO it is easy to rank in the top 3 positions !!!!!!
Advice -
If your website is new, then you should use Combination of body and long tail keywords.
Precaution-
Do not target long tail keywords for all pages of your website or else Google Panda penalty will be imposed.
Are you ready ???
Improving use online tools for finding keywords
online There are many tools available to generate keyword ideas like - solvee, ubersuggest, answerpublic, keywordtool.io.
But in this keyword research tutorial, I will tell you about the most important and useful tools and techniques.
We will talk -
ubersuggest
keywordtool.io
Google Auto complete tool à Google Search bar
Ubersuggest
Ubersuggest free keyword tool is
It is also very easy to use it.
You have to put your main keyword in its search box and it will tell you about many long tail keywords related to it.
>> Go to ubersuggest's website, enter your keyword.
> Suppose I enter school books -
So within few seconds it made me find 339 more related keywords.
>> There is a triangle with every keyword.
And in this, we will click on the expanded keyword, and then the long tail keyword will show suggestions.
I like this tool very much.
You can also use it and tell me how it felt?
The second keyword tool that you can use is -
Keywordtool.io
Keywordtool.io is also a very good tool to fund Longtail keywords.
With the help of this tool, you can not only know all the keywords that are searched on google but also Youtube., Bing, Amazon, Ebay and app store.
In its free version, it generates a lot of keyword ideas for us.
On….
It neither tells us the search volume of the keywords nor the CPC.
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