How to use meta tag

Meta tags in SEO

Meta tags are of great importance in search engine optimization.

Meta title and Meta description tags are very important in this.

In this article we will talk about all Meta tags in detail.

What is Meta tags? And How add ?

Meta is information that tells about the content of a page.

While reading a page, it is not visible to the readers, but search engines can read it on them.

Because these are HTM codes, which are inserted in the head section of the page.

These Meta tags give search engines all the information about the content of the webpage.

It has Blue title - Meta Title

And in Black - Description

Note - It is necessary for SEO that we write the meta description of our webpage.

But in search results, Google will show the same Meta Description or something Google decides.

How to find Meta Tags of a page?

With the help of these our website is displayed on SERP.

For example -

After searching Taj Mahal ko in Google, we got these results -

To find the Meta tags of any web page, one should read the code of that page.

For this, go to the page, right click the mouse and select the view page source.

By doing this you will have the coding of that webpage openly exposed.

You can check the Meta tags by going to the Head section.

What are the types of Meta Tags?

The 4 main Meta tags used in SEO are-

• Title tag
• Meta description tag
•  Meta Robots Tag
• Meta Keywords tag

Title Tag -

This is a very important tag from the SEO perspective.

As the name itself suggests, this tag tells the search engine what is the title / topic of the post?

Ie what is this post about

How to write title tag in html -

<title> The Title of the Page </title>

 

How to optimize title for SEO?

 Include your main focus Keyword in it.

Title should be attractive. So that more people click.

Title justify / match your content.

 

2 .. meta description tag-

The use of 160 words in this tag is correct.

With the help of this tag, we can tell the search engines about the content of our webpage in short.

It is important for SEO to write a meta description of our webpage.

But in search results, Google will show the same Meta Description or something Google decides.

How to write Meta description tag in html?

<meta name = ”description” content = ”write your description here” />

How to optimize Meta Description for SEO?

Add your focus keyword to it.

Also include keyword synonyms.

The correctly written Meta description engages visitors to click and also improves our CTR.

But keep in mind that our Meta description matches our web page.

If we do not write the meta description according to our content

So who will come to our website after reading the visitors description, will feel cheated

And will be back from the website very soon.

Which will increase our bounce rate and decrease search rankings.

3. Meta Robots Tag -

With the help of this tag, we tell the search engine how to treat our web page.

index / no index - indicates whether the page should be shown in search results or

No.

Follow and no follow - it tells which links to be trusted and pass link juice.

<meta name = ”robot” content = ”index, follow” />

meta keywords tag-

 These tags are no longer as important in SEO as they used to be a few years ago.

Search engines also no longer give them any weightage.

Because people have started using them for keyword stuffing.

If your website is built on WordPress, then with Yoast Plugin you can add all these tags to your web pages very easily.

Have you implemented Meta tags on your website? And if there is any question related to meta tags, then you can ask in the comment section.